What is DOOH? And OOH? How Do They Help with Marketing?
DOOH stands for Digital Out-of-Home advertising, while OOH refers to traditional Out-of-Home advertising. DOOH utilizes digital screens and technology to deliver dynamic and targeted ads to specific audiences. It offers more creativity, visibility, and flexibility compared to traditional OOH advertising. On the other hand, OOH relies on static images like posters and printed vinyl. DOOH […]
Are You Ready to Capture More Qualified Leads?
Are you finding it difficult to attract leads that actually convert into sales? Today’s ultra-competitive market demands more than just lead generation; it requires attracting qualified leads—those perfectly aligned with your target demographic and with a higher likelihood of conversion. In this post, we promise to share proven strategies that not only boost your lead […]
Navigating the Post-Cookie Era Through Interactive Experiences
Are traditional advertising methods becoming obsolete ? Today, we’re diving into a particularly timely topic—the shift away from browser cookies and towards more direct and meaningful interactions with your audience. It’s a change that might seem daunting at first, but with the right strategies and tools, you can turn this challenge into an opportunity to […]
Exploring Playables on YouTube – What You Need to Know
YouTube Playables, a new feature changing how we experience games. Whether you’re at home or on the go, YouTube is now a virtual gaming arcade with lots of fun and adventure without the hassle of extra downloads or app switching. What Are YouTube Playables? Imagine having instant access to over 75 free-to-play games directly through […]
How MRAID Helps Tackle Banner Blindness Effectively
MRAID, a technology to make mobile advertising more interesting. This could solve a big problem in online marketing — banner blindness. Let’s see how MRAID changes how we interact with mobile ads. What is MRAID? Ever ignore banner ads on websites and apps? That’s called banner blindness. Our brains skip over ads that look like […]
How Augmented Reality and AI Revolutionize the Cosmetics Industry
Have you ever imagined transforming your beauty routine using cutting-edge technology without even leaving your living room? Well, get ready to be amazed because Augmented Reality (AR) and Artificial Intelligence (AI) are paving the way for revolutionary changes in the cosmetics industry. Let’s explore how these technologies are enhancing your shopping experience and bringing innovation […]
Capture more leads with mini games on your website
Your website is your home on the internet. If you want to be part of the digital world, you need to have a website. But you already know that, right? The truth is that you are not here to know the advantages of a website. Everyone already knows about this because it is nothing new. […]
Make customers read your emails with mini games
Email marketing is one of the most used practices in marketing because allows a direct channel with the customer. Communicating the right message to the right person at the right time is the purpose of email marketing. It turns out that this strategy has problems… People spend an average of 8 seconds per email! If […]
Implement mini games inside your brand’s app!
Medium Nowadays, practically everyone has a smartphone. It’s no wonder that mobile platforms are the most used across the world. As people adapted to mobile, companies went after their customers, creating various apps to make customers’ lives easier and make them loyal to their brand. Having an app for your brand is essential to keep […]
Playable ads for any kind of brand!
Playable ads are interactive ads where the player can access a mini game or quick tutorials without leaving the ad. This format is very common for presenting a demo of a video game or teaching the user the advantages of downloading your brand’s application. But did you know that many companies that aren’t game developers […]
