Interactive Banner : PlayLook
PlayLook is an advanced interactive banner solution optimized for showcasing products, making it ideal for the retail and e-commerce industry. With its immersive features and user-friendly interface, PlayLook revolutionizes the way users engage with advertisements, offering a seamless experience that drives conversions and maximizes brand exposure.
Key Features for Users:
Explore Multiple Products: PlayLook enables users to browse through a curated selection of products directly within the banner. With just a glance, they can view a range of options and discover the perfect item that catches their interest.
Interactive Product Options: Users can interact with the banner to explore various product options, such as different colors, sizes, or styles. This interactive feature enhances the shopping experience, allowing users to make informed decisions without leaving the ad.
Dynamic Zoom Functionality: Product images come to life with dynamic zoom capabilities, empowering users to examine product details up close. By simply hovering over the image, users can zoom in for a closer look, ensuring a comprehensive view of the product’s features and quality.
Key Benefits for Publishers:
Increased User Engagement: PlayLook captivates users with its interactive elements, resulting in longer engagement and increased click-through rates. Publishers can enhance user experience, making their website more attractive to advertisers.
Monetize Ad Inventory: By integrating PlayLook, publishers unlock new revenue opportunities through higher performing ads. The interactive nature of the banners entices users, leading to improved conversion rates and increased revenue for publishers.
Seamless Integration and Tracking: PlayLook seamlessly integrates with existing ad platforms, simplifying implementation for publishers. Additionally, advanced tracking and analytics provide publishers with valuable insights, allowing them to measure the success of campaigns and optimize ad performance.
Key Advantages for Advertisers:
Enhanced Brand Visibility: PlayLook offers advertisers a powerful platform to showcase their products and elevate brand visibility. The dynamic and interactive elements capture users’ attention, ensuring that your brand stands out among competitors.
Improved Campaign Performance: The interactive nature of PlayLook drives higher engagement, resulting in improved campaign performance and higher conversion rates.
Direct Search Capability: With a built-in search bar, PlayLook empowers users to perform direct searches within the ad. This feature enables advertisers to connect with users who are actively searching for specific products, increasing the likelihood of conversions.
PlayLook revolutionizes the advertising landscape, delivering a highly engaging and interactive experience that benefits both publishers and advertisers. Drive conversions, captivate audiences, and elevate your brand presence.
Specifications
- MRAID or HTML5
- Desktop and Mobile
- 240x400, 250x250, 300x200, 300x250, 336x280, 580x400, 930x180, 970x250, 160x600, 300x600, 300x1050, 320x480, 768x1024
- All DSP (Xandr, DV360, TTD, Beeswax etc.)
- CPM, CPC, CPA, In-Ads interactions