How Interactive DOOH Can Boost Brand Awareness Compared to TV Commercials

If marketing were a race, TV commercials would be the reliable marathon runner, while Interactive Digital Out-of-Home (DOOH) advertising would be the agile sprinter making dynamic moves on the track. To the casual observer, both seem to be running towards the same finish line, but the paths they take are strikingly different. And you, dear […]

Combat Banner Blindness with Interactive Videos

Did you know that only 14% of consumers remember the last display ad they saw? The problem is that traditional online ads are increasingly becoming invisible to users. Banner blindness is causing businesses to lose potential customers every day. In a study by Nielsen Norman Group, it was found that users tend to ignore anything […]

The Rise of John Hanke, the Creator of Pokémon GO

What if I told you that John Hanke, the genius behind Pokémon GO, made a whopping $1.2 billion in 2016? 🤯 Believe it or not, it wasn’t always a walk in the park for him. In fact, Hanke had his fair share of blunders before hitting it big. Ready to hear about the successes and […]

Why Interactive Videos Boost Engagement and Retention

Did you know that companies with high customer engagement levels outperform their competitors by 202%? Yet, marketers are struggling to keep their customers engaged. This isn’t just a minor inconvenience; it’s a critical issue that directly impacts conversion rates and brand loyalty. A study by HubSpot revealed that 63% of marketers say generating traffic and […]

Why AR Filters Are Your Key to Social Media Success

The difficulty of creating memorable brand experiences on social platforms, why it’s critical, and how AR Filters can enhance brand promotion Did you know that 74% of consumers rely on social networks to guide their purchasing decisions? The problem is that standing out on social platforms is becoming increasingly difficult. Brands are competing in a […]

How to Make Playable Ads for Mobile Games

Looking to supercharge user engagement and drive a surge in app installs? You’re in the right place. Playable ads are transforming the digital marketing landscape, and today, we’re diving deep into how you can leverage them for maximum impact. This guide will walk you through every step of creating compelling playable ads that captivate users […]

How Interactive DOOH Ads Can Transform Your Brand Visibility

Did you know that 70% of consumers remember ads they see on digital out-of-home (DOOH) screens? The problem is that traditional outdoor advertising is becoming increasingly cluttered, making it nearly impossible for brands to stand out. According to a 2021 study by Nielsen, 65% of people find billboard ads to be overbearing and ignore them […]

The Importance of UI/UX in Marketing Digital

Did you know that 88% of online consumers are less likely to return to a site after a bad user experience? Imagine losing nearly nine out of every ten potential customers simply because your website isn’t up to par. How can businesses make their digital presence both appealing and effective? Let’s tell the story of […]

Why Your Lead Generation Strategy Needs Advergames Now

Did you know that 63% of marketers consider generating traffic and leads their top challenge? The problem is, despite numerous tools and strategies, many struggle to attract high-quality leads and gather valuable first-party data. This isn’t just a minor hiccup—it’s a significant roadblock that can hinder your business growth. Demand Gen revealed that 62% of […]

The Most Important KPIs Metrics for Your Mobile App

Are you looking to transform your mobile app’s performance but unsure which metrics to focus on? Dive into our comprehensive guide on The Most Important KPIs Metrics for Your Mobile App. This blog post will unravel the essential KPIs that are pivotal for understanding user behavior, app performance, and overall success. From user growth rate […]