Why Branded Mini-Games Outshine Traditional Ads
Did you know that 74% of consumers are actively avoiding ads? [Source] The problem is that traditional ads are losing their efficacy. Consumers have become adept at ignoring them, leading to wasted marketing budgets and missed engagement opportunities. According to a study by Nielsen, only 33% of digital advertising is deemed effective by consumers. [Source] […]
Why Branded Mini-Games Are Your Key to Captivating Audiences
Did you know that the average person’s attention span has decreased to just 8 seconds? In today’s over-saturated market, grabbing and holding consumer attention has become more challenging than ever. With endless content vying for your audience’s limited attention, traditional marketing methods are losing their effectiveness. A study by Microsoft found that since the year […]
