Branded mini-games for email
Branded mini-games to make your customers read your emails
Email marketing is one of the most used practices in marketing because allows a direct channel with the customer. With the help of mini-games we’ll make your emails more attractive to your customers.
open rates
conversions
What are mini-games for email?
Our Branded mini-games for Email service offers customized games with the brand’s theme and values for users to play within the email.
This service is totally personalized and can be used to announce a new campaign, improve the company’s brand awareness and build customer loyalty.
Why should I use mini-games in my email?
People are overwhelmed with information!
Nowadays it’s normal to open your inbox and find 10 unread emails and another 20 in spam. We don’t want that.
More conversion rate 🔀
Emails with mini-games have a conversion rate of over 400%
More attention 👁️
People tend to pay more attention when there’s a mini-game in the email.
Higher return on investment (ROI) 💰
It’s true that emails with mini-games are more expensive to produce than traditional emails, but their return is greater, resulting in a greater ROI.
More data 📊
It is possible to collect data such as consumer preferences in a totally indirect and non-invasive way when you give the user options within the mini-game.
Brand Awareness ✨
Mini games are fun and unexpected, leading to more memorable experiences for the user.
How Branded mini-games for Email work?
Normal people don’t want to spend more than 8 seconds per email,
but we believe we can get people genuinely interested in our emails with mini-games.
First step
Develop
the mini-game
Even if the aim of the mini-game is to get people to spend more than 8 seconds reading your emails, it’s advisable not to exceed 30 seconds. The aim is to create mini-games that can be played in 30 seconds also to reduce costs and allow for greater customization.
Second step
Send the email
to your target audience.
Start the email by presenting the basics of the message you want to convey and introduce the reader to the mini-game. Because email is a direct communication channel with the customer, you can be very specific in your message.
Final step
Redirect the reader
to their final destination.
After playing the mini-game the reader is much more likely to become a future buyer, so this is the time to give the final push and guide the reader to your campaign goal.
Give it a try
Try a demo of a Branded mini-game for email and imagine how you could apply it to your brand.
If you would like to bring this idea to life, please contact us.
Got a question?
Frequently
asked questions
If you or your company practice email marketing strategies and want to improve lead acquisition through this channel, this service is for you!
Each mini game has a different cost depending on the request and the difficulty of making it. If you would like to know the exact price, please contact us and we will create a quote based on your request.
More conversion rate, more attention, higher return on investment (ROI), More data, creating Brand Awareness.
No, once the mini-game is finished you can reuse it as many times as you like, but it’s important to be aware that users may get bored of the game after a while. Our team recommends bringing updates to the existing mini-game or creating another one when people get saturated.
Yes, all data collected is GDPR compliant.
Please contact us with your company information so we can prepare a demo.
We develop mini-games for website compatible with any browser using HTML 5 technology.